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Create Routine

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, NY,
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identity and user experience

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Create Routine

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911 Memorial Blankets

Typography and experience design

All projects and illustrations

by Snøhetta 

Projects

WTC

Ferry Market

French Laundry

Role 

User Experience Director & Brand Strategist

Period

August 2013 – August 2014

Typography and experience design

All projects and illustrations

by Snøhetta 

Projects

WTC

Ferry Market

French Laundry

Role 

User Experience Director & Brand Strategist

Period

August 2013 – August 2014

911 Memorial Blankets

911 Memorial Blankets

The opening of the pavilion and the museum at the memorial park brought a new dimension to the important place in New York.

Everybody is welcome to this destination to reflect on the events that the space has endured, connect with the people affected, and to create their own memories. 

To stand out in the offering of memorabilia the memory blanket connects the concept of light and dark, buildings and park, and it describes the hope and future of the conceptual frame of the architecture, based on reflection.

It's cut from one single blanket, so all pieces have a relationship to each other, and gives all owners a connection as well.

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The Ferry Market

The Ferry Market

On a historic location in Dumbo, Brooklyn, the Ferry Market is a balance act between modern commercial space and landmark restrictions.

Typographical testing and integrated signage systems. Material choices and lighting.

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The French Laundry

The French Laundry

Thomas Kellers famous restaurant in Napa get a fantastic new experience for the chefs. A kitchen based on the study of the chefs work, and a beautiful interior to inspire the gastronomical innovation.

And for the visitors, the opportunity to study this creation process form the outside. The walls around the kitchen blend in to the wonderful garden around it, with a hedge pattern based on the chefs handmovement. 

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