Manhattan based real estate broker
Brand strategy and visual identity
Februar 2014 – June 2014
Creating a clear New York assosiation and professionalizing as a real estate actor in the NYC jungle of communication is giving the customer a reason to trust the company. Which is something that gives any player an advantage that is much appreciated among the customers too. The Sky wordmark frames the NYC experience with shape and color, and the modern scandinavian design keeps the concept easy to relate to with out thaking the thunder from the real object of attention, the big apple.